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Previous issues of The PPC Edge

TPE #92: You can’t trust pMax data (3 simple steps to fix it) May 06, 2024

TPE #91: 5 pMax scripts for more control and insights Apr 29, 2024

TPE #90: The Google Ads Success Formula: how 20% of actions drive 80% of results Apr 22, 2024

TPE #89: how to stay relevant & thrive in the Age of AI Apr 15, 2024

TPE #88: The State of PPC 2024 Report (Top 8 Outtakes) Apr 08, 2024

TPE #87: how to A/B test ad copy with Responsive Search Ads Apr 01, 2024

TPE #86: new GA4 & Google Ads tracking updates Mar 25, 2024

TPE #85: reduce wasted ad spend and decrease CPCs (1 simple tactic) Mar 18, 2024

TPE #84: new insights from Google Think 2024 Mar 11, 2024

TPE #83: updated pMax script for advanced campaign segmentation Mar 04, 2024

TPE #82: how switching to MER saved my client from bankruptcy Feb 26, 2024

TPE #81: unlock pMax insights (updated script) Feb 19, 2024

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