Urgent: Google Ads tracking is a huge mess
(and it's only gonna get worse).

It's becoming harder and harder to properly track conversions:

• People are using ad blockers.

• Third-party cookies are going away this year (Google has already started testing with 1% of Chrome users).

• Privacy regulations require you to use Consent Mode V2 by March 2024 if you want to run (personalized) ads to users in the European Economic Area*.

*This applies to ANY business, not just those in the EEA region.

The current landscape causes a huge problem: without proper conversion tracking, you can't analyze accurately, Smart Bidding will break, and you will never get your desired results.

If you don't invest in your conversion tracking setup now, you WILL fall behind this year...

This is not fearmongering, it's a fact.

Your Google Ads performance is directly tied to the quality of your data. Without proper conversion tracking, you will never get your desired results.

If you don’t take action now, you will cripple the algorithm:

• You will get suboptimal results.
• The algo will be restricted from learning properly.
• The algo will not be able to predict conversions accurately.
• The algo will spend your budget inefficiently.

It's shocking how often we see suboptimal setups.

Basic Google Ads conversion tracking won't do the trick anymore.

If you want to succeed with Google Ads in 2024 and beyond, you must go beyond the basics and step up your tracking game.

The problem: most specialists don't know what to do.

Be honest:

• Do you have a plan to comply with privacy regulations?
• What will you do when all third-party cookies are gone?
• Have you thought about your first-party data? 

You need to implement a wide spectrum of advanced conversion tracking techniques if you want to properly track data and maximize your results.

If you don't, you will fall behind...

Join our LIVE workshop on February 8th, and future-proof your tracking setup in 2 short hours.

We don't want you to fall behind, so we're doing a one-time workshop to help you master and implement all the advanced tracking techniques you need to be compliant with privacy regulations, measure more high-quality data, and get an edge over your competitors in 2024 and beyond.

After this 2-hour workshop, you will have total clarity on how to:

• Prevent data loss due to tracking issues.
• Comply with privacy regulations (Consent Mode V2).
• Have a best-in-class (future-proof) Google Ads tracking setup.
• Track high-quality conversions (even without third-party cookies).
• Enhance your dataset with advanced tracking techniques.
• Stay ahead of your competition with first-party data.
• Improve your results with ease.

And as a big fat bonus, you will get access to our Conversion Tracking Mastery course for FREE (€199 value). 

This will give you the biggest competitive edge for 2024 and beyond:

The ability to measure and steer on real business results (aka qualified leads, sales, and actual profit) will set you apart from your competitors.

Whoever has the most high-quality, relevant data wins!

Intro: How to properly track conversions (despite tracking issues).

• Deeply understand the entire spectrum of Google Ads conversion tracking with our newly updated Measurement Maturity Framework for Ecom, Lead Gen & SaaS accounts.
• How to comply with privacy regulations (with Consent Mode V2).
• How to track high-quality conversions without third-party cookies.

Part 1: Lay the foundation for success.

• Why having Server-Side Tagging is no longer optional.
• Why you need to use the Google Ads conversion tag and can't rely on GA4 data.
• How to apply and automate Offline Conversion Tracking to optimize Lead Gen conversions (steering on SALES, not just low-quality leads).

Part 2: Enhance your dataset with advanced features.

• Go beyond the basics and measure REAL business results.
• Discover 7 advanced tracking features to measure more high-quality data than your competitors (these will really take your skills and performance to the next level).

Part 3: Correct your dataset for more accuracy.

• Learn how to improve the quality of your data by removing or changing conversions (after they occur).

[Bonus] Free access to Conversion Tracking Mastery Course (normally selling for €199).

We want to make it as easy as possible for you to implement every advanced tracking technique we discuss in the live workshop...

So you'll get free access to our best-selling Conversion Tracking Mastery to help you with over-the-shoulder implementation videos, templates, and more (10+ hours of content).

This course normally costs €199, but it's yours for FREE when you join the live workshop!

[Bonus] Access to the recordings (€99 value).

After the live workshop, you'll unlock instant access to the recordings (so no problem if you can't attend live)

[Bonus] Certificate of Completion.

After the workshop, you will get an official Certificate of Completion. If you want, you can put it on LinkedIn, your resumé, your nightstand, or anywhere else! ;)