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Learn how to launch, optimize & scale Performance Max campaigns.

Get the exact framework we use to scale e-commerce and lead gen brands. Based on practical experience, managing €500.000+ per month of spend on Performance Max.

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A lot has changed since we launched Performance Max Mastery...

Google had just forced pMax on us when we launched Performance Max Mastery in July 2022. 

In September 2023, we completely revamped the course.

Since then, Performance Max has evolved and we've frequently updated the course with new insights.

The new and improved program contains new strategies, insights, tools, cheat sheets, scripts, updates, and more.

See what's inside 👇

Arjan Schoorl

Freelance Google Ads Specialist

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"The PPC Mastery pMax Mastery course is a complete guide to Performance Max. I learned about Performance Max, smart bidding and the changing ppc landscape. The video content is well-presented. And there’s a high level of engagement from Bob & Miles. I highly recommend it."

Make the most out of your pMax campaigns!

Inside, you'll unlock:

  • Everything you need to launch, optimize and scale pMax campaigns.
  • Advanced strategies and tactics for Ecom & Lead Gen accounts.
  • Best practices, checklists, cheat sheets, and more.
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Rob Sanders

Founder @ Socially Found

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"This course has helped me drive better results, and deliver improved returns for my clients. The Performance Max Mastery course has been an exceptional investment in my professional development. The support and community have been instrumental in elevating my advertising game to new heights."

What's inside?

Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below ⤾

Part 1: Fundamentals.

Fix your fundamentals & understand how pMax works

  • Develop a deep understanding of how Performance Max works
  • Learn how pMax works together with other campaigns (beware of cannibalization)
  • Learn how to use our 'Performance Max Mastery Framework'

Part 2: Strategy.

Choose the right strategy for your case

  • Different Performance Max campaign strategies for Ecom & Lead Gen accounts
  • These breakdowns will help you determine the right strategy for YOUR case

Part 3: Data input.

Feed the algorithm with high-quality, relevant data

  • Learn why data input is crucial with pMax
  • Overview of tracking best practices to ensure you feed the right data into the system
  • Learn how to create audience signals to inform pMax who your ideal customers are

Part 4: Campaign structure.

Build a strong campaign structure

  • Basic and advanced campaign structures for Ecom & Lead Gen
  • Ecom: scale winners hard with Perfomance-Based Bucketing
  • Lead Gen: get more control with our Fire & Ice campaign structure

Part 5: Assets.

Use optimized assets to drive conversions

  • Learn how to create image and video ads fast and without bid budgets with our 'Rapid Ad Creation Loop'
  • Use AI tools to quickly create high-performing image, video, and text assets
  • Use our image, video and ad copy best practices

Part 6: Optimization.

Unlock insights and optimize like a pro

  • Learn how to optimize Performance Max, even with very limited insights
  • Unlock hidden insights with scripts
  • Discover how to exclude keywords and placements from Performance Max campaigns (Google doesn't want you to know about these)
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Here's what 2.400+ Google Ads Specialists love about the course:

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Learn how to launch, optimize & scale Performance Max campaigns.

Included in The PPC Hub Membership

Enroll now to unlock instant access

  • Lifetime access to fully updated Performance Max Mastery.
  • Everything you need to launch, optimize and scale pMax campaigns.
  • Advanced strategies and tactics for Ecom & Lead Gen accounts.
  • Best practices, checklists, cheat sheets, and more.
🔐 Get instant access via The PPC Hub.

"Amazing value for money. You learn all the ins and outs of Performance Max with real-life examples, frameworks, and really good tips. 10/10 would recommend."


⭐️ ⭐️ ⭐️ ⭐️ ⭐️
- Tom de Vries (Google Ads Specialist)


30-day money back guarantee

We are convinced this course will be valuable to you and want to make it a no-brainer for you to enroll. If you don't like Performance Max Mastery Mastery, for whatever reason, just send us an e-mail and we'll refund you 100% of your money. All we ask in return is some feedback, to help us improve the product for future students.

Frequently asked questions

Enroll in Performance Max Mastery today!

"An excellent investment that has already paid off in terms of increased success with my campaigns. True value bomb!"

- Jasper van der Heide (Senior Google Ads Specialist)

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