What is the Google Ads Success Path, and why did we create it?

The Google Ads Success Path is a step-by-step program that gives you total clarity on how to drive the best possible results with Google Ads.

You can find a full breakdown of the program below, but first some context on why we created it:

Google Ads is changing rapidly, and it's harder than ever to keep up. Best practices that worked in the past are less effective today.

Do you recognize this? Many Google Ads Specialists feel:

• Overwhelmed by all the changes.
• Tired from trying to keep up when FOMO is real (consuming endless blogs or YouTube videos that don't hold new knowledge for you).
• Confused by conflicting advice from different experts and online sources.
• Frustrated when results aren't as consistent as they should be.
• Curious about "what else you can do" to drive results?

It's more important than ever to invest in your Google Ads tool- and skillset so you don't fall behind.

Outdated knowledge is hurting your growth.

The truth is, Google Ads is getting harder — and it’s easy to feel like you’re constantly running to catch up.

You spend hours researching new strategies, testing new features, and following people online, but this doesn't do much for your results.

Or maybe your results are ok, but you just "know" you can do more.

This can be extremely frustrating, because all you want to do is simply deliver the best possible results to your clients.

But... The constant overwhelm and uncertainty is making you second-guess your expertise (even with years of experience).

So instead of confidently driving the best possible results, you’re stuck in a cycle of overwhelm, frustration, and confusion.

If this sounds like you, you're not alone.

Google Ads specialists everywhere are struggling with the same issues, leading to suboptimal results.

(This is not to point fingers, but to illustrate the harsh reality of our industry today).

Now imagine if you had access to the proven frameworks to drive results — how many more leads, revenue, and profit would you generate for your clients? And what would that mean for your career?

❌ The key to success with Google Ads is not some fancy advanced tactic...

The problem is that many Google Ads Specialists are looking for "hacks", "cheat codes", and the next fancy "advanced strategy" that promises to bring their results to the next level.

They want the "secret sauce".

But the truth is: there is no secret sauce.

After spending €100M+ on Google Ads for 100+ clients, and coaching thousands of Google Ads Specialists, we realized that results don't come from chasing the newest trend, or the latest "advanced tactic"...

✅ The key to success with Google Ads is doing the fundamentals well, over and over.

The best Google Ads Specialists know this and spend the majority of their time perfecting the fundamentals, instead of looking for fancy-sounding tactics that don't push the needle.

The problem, however, is that most people associate the "fundamentals" with "beginner", but that's incorrect.

Fundamental means foundational — the main things that you build upon and provides solid foundations for all the rest. You tackle those first, which makes it seem "beginner", but it's not.

❌ Beginners think complex, advanced strategies drive results.

✅ Experts know results come from doing the fundamentals well, over & over.

The fundamentals are the foundation of every successful campaign. Without them, no amount of "hacks" or "tricks" will drive the results you're after.

So we developed a simple and powerful framework that's:

• Proven to work.
• Easy to use.
• Prevents overwhelm.

You get success with Google Ads when you have:

1. An irresistible offer.
2. Scalable Unit Economics.
3. Aligned goals & KPIs.
4. Crystal-clear conversion tracking.
5. A solid campaign structure.
6. Precise targeting.
7. Compelling creatives.
8. Proper bids & budget management.
9. Conversion-optimized landing pages.

These are the keys to success, and there's nothing fancy about it.

But miss one, and your campaigns won't drive optimal results.

But if you want to succeed in the long term, you must look beyond Google Ads.

Because of AI and automation, our future as Google Ads Specialists is incredibly uncertain.

The key to staying relevant in the long term, is by looking beyond Google Ads and becoming a business partner for your clients.

Experts know the fundamentals are the key to success, and that the true impact is made outside of Google Ads (with offers, positioning, landing pages, etc.).

We believe the future of PPC belongs to what we call "T-Shaped Google Ads Specialists". You'll have:

• Deep knowledge of 1 core specialization: Google Ads.
• Broad knowledge of various business skills.

Combined, you will have a skillset that's incredibly hard to compete with, and you'll become an irreplaceable business partner for your clients.

Introducing the Google Ads Success Path 🚀

We developed a new program for experienced Google Ads Specialists who want to be the best in the field (for years to come), but have a hard time keeping up with all the developments in our fast-changing PPC industry.

The Google Ads Success Path is your step-by-step guide to mastering Google Ads so you can confidently deliver the best possible results to your clients.

 In just ~90 days, you will:

• Master the proven frameworks & strategies that consistently drive results (focusing on what actually works).
• Lay the foundation to become a T-Shaped Google Ads Specialist (future-proofing yourself and staying relevant for years to come).

We call it the "Google Ads Success Path", because this program takes you by the hand and is a clear path to delivering the best possible results to your clients.

If you ever feel challenged, frustrated, and overwhelmed by the PPC industry, and want to upgrade your skills so you can confidently deliver the best possible results to your clients, then this program is for you!

This is a complete Google Ads degree.

The Google Ads Success Path is a ~90 day online training program with live workshops, home study materials, and live Q&As.

At the end, you'll have total clarity on how to drive results with Google Ads (for Ecom & Lead Gen clients) and beat your competition.

It's not a regular course...

It's an intensive learning experience in which you upgrade your Google Ads skills to the next level (together with a community of hundreds of experienced PPC Experts from all over the world).

The program consists of 4 phases (experienced specialists can skip phase 1):

The Google Ads Success Path takes you by the hand to master everything you need to drive results with Google Ads (for Lead Gen & Ecommerce):

• Module 1: Goalsetting Fundamentals.
• Module 2: Conversion Tracking Fundamentals.
• Module 3: Bids & Budgets Fundamentals.
• Module 4: Search Fundamentals.
• Module 5: Performance Max & Shopping Fundamentals.
• Module 6: Landing Pages Fundamentals.
• Module 7: Analysis, Reporting & Optimization Fundamentals.

After you complete the program, you will unlock access to "Power Ups" — mini-courses to develop broad knowledge of essential business skills to become a business partner for your clients (evolving into a T-Shaped Google Ads Specialist that's future-proof and relevant for years to come).

As always, everything we teach is based on practical experience and real data (we back it up). We've tested everything, so you don't have to.

Over the last 2 years, we've helped 2.000+ Google Ads Specialists take their skills to the next level with our Google Ads Masterclass program. Many of them are seasoned experts with 10+ years of experience who can't learn anything new from regular courses.

Alumni describe the Masterclass as "game-changing", "best investment in my career", and "much more than a training".

The Success Path contains 10X the value and depth of the Masterclass.