Discover the proven framework that almost guarantees results, no matter how fast the PPC industry changes. Level up your skills, become more valuable to your company, and join a community of world-class Google Ads Specialists who learn & grow together.
📣 Enrollment reopens from April 23rd to 29th.
Join the Interest List to get notified and be the first to access our new Google Ads Success Path program!
We've trained 1000s of Google Ads Experts worldwide:
Last year, Sam Altman (the CEO of OpenAI) made a bold prediction:
And we’re already seeing it happen:
Automation and AI are taking away control and leveling the playing field…
Google now controls what your ads look like, when and where they show, and even how much you pay for a click.
Advanced tactics that gave you an edge in the past, like Manual Bidding and Single Keyword Ad Groups, are now the reason you fall behind.
The result? Many PPC experts struggle to drive results like they used to.
What drove results in the past, no longer works.
A few years ago, 90% of your results came from what you did inside of Google Ads and gave you a big competitive edge (with campaign structures, targeting, bid strategies, and ads).
In today’s automated world, what you do inside of Google Ads is only 30% of your results. The other 70% is generated by external factors, like your offers, landing pages, and unit economics.
If you want to stay valuable to your company, you must understand how to impact results both inside and beyond Google Ads.
Because if you don't, you enter the 'Downward Performance Spiral':
❌ Outdated strategies and workflows lead to poor results.
❌ Your manager and boss lose trust in you.
❌ You start second-guessing yourself.
❌ You fall behind and become less valuable to your company.
❌ Your career gets stuck.
When only 30% of your results come from what you do inside of Google Ads... The real question is: what does it take to win?!
After spending €100M+ for 200+ clients in various industries, and training thousands of Google Ads Specialists, we developed and perfected a proven system that gives you total clarity on what actually impacts results (both inside & beyond Google Ads):
This isn't about the latest "hacks" or fancy-sounding "advanced" tactics.
The Google Ads Success Formula works so well because it's a structured, repeatable system built on the key fundamentals that actually move the needle — both inside & beyond Google Ads:
- An irresistible offer.
- A conversion-optimized landing page.
- Scalable unit economics.
- Aligned goals & KPIs.
- Crystal-clear conversion tracking.
- A solid campaign structure.
- Laser-sharp targeting of the right audiences.
- Compelling creatives that drive clicks and conversions.
- Efficient bid & budget management.
Do all 9 well, and you can almost guarantee results.
But if you miss only one, your campaigns will fail.
But the problem is that most Google Ads Specialists ignore the most important external factors that disproportionally impact results and only focus on the 30% they control inside of Google Ads…
And that's why they fall behind.
Bob used the Google Ads Success Formula to restructure a struggling Lead Gen account. The result: +250% conversions & -60% CPA in a few months! (+ a happy client with lots of growth opportunities)
The Google Ads Success Formula helps you drive maximum results in minimum time.
HOW WE CAN HELP YOU
The PPC Hub is the ultimate Google Ads training, support, and community membership designed to keep you ahead in our fast-changing industry.
"All you need to drive amazing results"
The Google Ads Success Path: the Master's Degree in Google Ads.
This self-paced program is a collection of 8 advanced courses that takes you by the hand with a structured learning approach, giving total clarity on what drives results (both inside and beyond Google Ads).
We'll teach you how to think (strategy), what to do (tactics), and how to do it (walkthroughs).
Here's the complete course outline 👇
8 courses to deeply master Google Ads:
🧪 Course 1: The Google Ads Success Formula (€499 value)
🎯 Course 2: Goalsetting Mastery (€499 value)
📊 Course 3: Conversion Tracking Mastery (€999 value)
💰 Course 4: Bids & Budgets Mastery (€999 value)
🔎 Course 5: Search Mastery (€999 value)
🛍️ Course 6: Performance Max & Shopping Mastery (€999 value)
🖥️ Course 7: Landing Pages Mastery (€999 value)
📈 Course 8: Optimization Mastery (€999 value)
(€1.999 VALUE)
Ecom & Lead Gen tracks
Deepen your expertise and take your skills to the next level with specialized training for Ecom & Lead Gen accounts (because every business is different).
(€499 VALUE)
Google Ads Basics
Grow your in-house team by training new hires internally. We'll make sure they are up to speed with the basics of Google Ads in just 7 days.
(€1.999 VALUE)
Q&As
When you get stuck, you can ask questions in our dedicated questions space or our weekly live Q&As.
(PRICELESS)
Community
You'll also be able to connect with and learn from 1.900+ experienced Google Ads Specialists who all want the best for each other (check out this video from one of our meetups in Amsterdam).
Is it ok if we overdeliver?
Bonuses to work smarter & faster.
€2.499 VALUE
[Bonus] Advanced workshops
Every month, we host advanced (guest) workshops to inspire you on 'what is possible'. Instantly access 40+ past workshops with industry legends like Mike Rhodes, Kirk Williams, ProfitMetrics & more!
€1.999 VALUE
[Bonus] Vault of resources
Improve your workflow, save time, and increase your productivity with dashboards, optimization checklists, target calculators, CustomGPTs & more!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"The PPC Hub makes me and my department look like rockstars. It's the best investment we made for our team!"
Lexi Hobbs | Associate Director of PPC @ Disruptive Advertising
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Thanks to The PPC Hub, my company had its highest ROAS. That was a really proud moment for us!"
Maham Ejaz | Sr. Performance Marketing Manager @ AutoLeap
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"I get a lot of answers to my Google Ads questions from other PPC specialists. It's like a very skilled Google Ads support team!"
Thomas Eccel | Head of Google Ads @ Jung von Matt IMPACT
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"If you want to take your skills to the next level, I can highly recommend The PPC Hub!"
Adriaan Dekker | Google Ads Expert
👋 Hey! Bob & Miles here. In short, we:
- Have 15+ years of combined Google Ads experience.
- Spent >€100M for 200+ Ecom & Lead Gen clients.
- Trained 1000s of Google Ads Specialists worldwide.
Growing up, we played a ton of games like RuneScape, which actually made us better Google Ads Specialists. But that's a story for another day.
We created The PPC Hub to help you become the best Google Ads Specialist you can possibly be, so you can confidently drive amazing results and grow (within) your company.
JOIN THE PPC HUB
Ready to take your results & career to the next level?
At this point you have 2 choices:
❌ Choice 1: you try to figure it all out by yourself...
But be honest: how much time and energy have you already wasted consuming endless blogs, LinkedIn posts, and YouTube videos... Only to get conflicting advice and mixed results?
Or...
✅ Choice 2: instead of wasting hundreds of hours, you take a massive shortcut and join The PPC Hub, so you can skip the guesswork and start driving consistent results today with our proven frameworks.
The choice is yours. Let's win together!
Without The PPC Hub
(Frustrated, struggling, falling behind)
❌ You struggle to keep up.
❌ Your results are poor and unpredictable.
❌ You waste time and money on trial & error.
❌ Your manager and boss lose trust in you.
❌ You start second-guessing yourself.
❌ You fall behind and become less valuable.
❌ You have no one to turn to.
❌ Your career gets stuck.
With The PPC Hub
(Confident, relaxed, ahead of the curve)
✅ You're always up to date.
✅ You consistently drive the best results.
✅ You save time and always know what to do.
✅ You are a key player at your company.
✅ You feel a new level of confidence.
✅ You're ahead of the curve & more valuable.
✅ You have an expert network to fall back on.
✅ Your career is thriving like never before.
Choose your membership below and hit the button to apply (takes ~3 minutes).
(Freelancer or agency? Click here)
Option A: 1-person membership
€1.499 per year
Renews yearly. Cancel anytime.
✉️ Join the Interest List
FAQ
Frequently asked questions.
What do I get exactly?
Is this an online course?
How long will I have access?
I'm very busy. What if I don't have time?
I work at an agency, is this for me?
I am a freelancer, is this for me?
I work at an in-house team, is this for me?
Can my team access The PPC Hub?
I have no experience with Google Ads but want to learn, is this for me?
I'm a senior Google Ads Specialist, is this for me?
Is the content based around eCommerce or also Lead Gen?
I can't attend all live sessions, is that a problem?
One last thing...
If you're down here, you're probably wondering: "Is this really worth it?"
But that's the wrong question.
The real question is: "How much will it cost me if I fall behind?"
How much time, energy, and money will you waste trying to keep up?
The truth is, many Google Ads Specialists will struggle because the industry is changing faster than ever.
Whether or not you decide to work with us, you MUST invest in yourself if you don't want to fall behind.
As you now know, what you do inside of Google Ads is only 30% of your results. If you don't want to lose, you must learn how to impact results inside and beyond Google Ads.
And that's exactly what we can help you with in The PPC Hub.
It's your shortcut to staying ahead in the fast-changing PPC industry, so you can drive the best possible results for your company.
But it all starts with the simple decision to invest in yourself.
Wouldn't it be great to look back at the end of 2025, pointing to this exact moment, this exact decision, as the thing that led to an incredible, game-changing year for yourself, your team, and your company?
So what do you say? Ready to take your career to the next level?
Click the button below and fill out your application to join.
See you inside,
Bob & Miles
Ready to become the best Google Ads Specialist you can be, and stay ahead in our fast-changing industry?
"The best investment I've made in my PPC career."
Niklas Buschner | CEO @ Radyant
