Access the proven framework that almost guarantees results, no matter how fast the PPC industry changes. Level up your skills and join our global community of world-class Google Ads Specialists who all learn and grow together.
🔥 Enrollment is open!
Apply now to join The PPC Hub. Doors close April 29th at 11:59 pm CEST (no extensions).
We've trained 1000s of PPC Experts:
Last year, Sam Altman (the CEO of OpenAI) made a bold prediction:
And we’re already seeing it happen:
Automation and AI are taking away control and leveling the playing field…
Google now controls what your ads look like, when and where they show, and even how much you pay for a click.
Advanced tactics that gave you an edge in the past, like Manual Bidding and Single Keyword Ad Groups, are now the reason you fall behind.
The result? Many PPC experts struggle to drive results like they used to.
What drove results in the past, no longer works.
A few years ago, 90% of your results came from what you did inside of Google Ads and gave you a big competitive edge (with campaign structures, targeting, bid strategies, and ads).
In today’s automated world, what you do inside of Google Ads is only 30% of your results. The other 70% is generated by external factors, like your offers, landing pages, and unit economics.
If you want to stay valuable to your clients, you must understand how to impact results both inside and beyond Google Ads.
Because if you don't, you enter the 'Downward Performance Spiral':
❌ Outdated strategies and workflows lead to poor results.
❌ Your clients become unhappy and leave.
❌ You start second-guessing yourself.
❌ You fall behind, losing your clients, income, and the freedom you worked so hard for.
When only 30% of your results come from what you do inside of Google Ads... The real question is: what does it take to win?!
After spending €100M+ for 200+ clients in various industries, and training thousands of Google Ads Specialists, we developed and perfected a proven system that gives you total clarity on what actually impacts results (both inside & beyond Google Ads):
This isn't about the latest "hacks" or fancy-sounding "advanced" tactics.
The Google Ads Success Formula works so well because it's a structured, repeatable system built on the key fundamentals that actually move the needle — both inside & beyond Google Ads:
- An irresistible offer.
- A conversion-optimized landing page.
- Scalable unit economics.
- Aligned goals & KPIs.
- Crystal-clear conversion tracking.
- A solid campaign structure.
- Laser-sharp targeting of the right audiences.
- Compelling creatives that drive clicks and conversions.
- Efficient bid & budget management.
Do all 9 well, and you can almost guarantee results.
But if you miss only one, your campaigns will fail.
But the problem is that most Google Ads Specialists ignore the most important external factors that disproportionally impact results and only focus on the 30% they control inside of Google Ads…
And that's why the fall behind.
Bob used the Google Ads Success Formula to restructure a struggling Lead Gen account. The result: +250% conversions & -60% CPA in a few months! (leading to a happy client and healthy monthly invoice)
The Google Ads Success Formula helps you drive maximum results in minimum time.
HOW WE CAN HELP YOU
The PPC Hub is the ultimate Google Ads training, support, and community membership designed to keep you ahead in our fast-changing industry.
"All you need to drive amazing results"
The Google Ads Success Path: the Master's Degree in Google Ads.
This self-paced program is a collection of 8 advanced courses that take you by the hand with a structured learning approach, giving you total clarity on what drives results (both inside and beyond Google Ads).
We'll teach you how to think (strategy), what to do (tactics), and how to do it (walkthroughs).
Here's the complete course outline 👇
8 courses to deeply master Google Ads:
🧪 Course 1: The Google Ads Success Formula (€499 value)
🎯 Course 2: Goalsetting Mastery (€499 value)
📊 Course 3: Conversion Tracking Mastery (€999 value)
💰 Course 4: Bids & Budgets Mastery (€999 value)
🔎 Course 5: Search Mastery (€999 value)
🛍️ Course 6: Performance Max & Shopping Mastery (€999 value)
🖥️ Course 7: Landing Pages Mastery (€999 value)
📈 Course 8: Optimization Mastery (€999 value) [coming soon]
Complete the Success Path and get the certificate that actually means something.
(€1.999 VALUE)
Ecom & Lead Gen tracks
Deepen your expertise and take your skills to the next level with specialized training for Ecom & Lead Gen clients (because every account is different).
(€1.999 VALUE)
Q&As
When you get stuck, you can ask questions in our dedicated questions space or our weekly live Q&As.
(PRICELESS)
Community
Being a member of The PPC Hub is like being part of a team, but without the drama. You'll have 1.900+ (sr) colleagues, who all want the best for each other.
Fun fact: lots of members are helping each other with accounts, passing on leads, and partnerships have been formed inside The PPC Hub!
Is it ok if we overdeliver?
Bonuses to work smarter & faster.
(€2.499 VALUE)
[Bonus] Advanced workshops
Every month, we host advanced (guest) workshops to inspire you about 'what else is possible'. Instantly access 40+ past workshops with industry legends like Mike Rhodes, Kirk Williams, ProfitMetrics & more!
(€1999 VALUE)
[Bonus] Vault of resources
Improve your workflow, save time, and increase your productivity with dashboards, optimization checklists, target calculators, CustomGPTs & more!
(€999 VALUE)
[Yearly] Inbound Lead System
Get your dream clients to come to YOU via LinkedIn. Use the exact system Miles used to grow to 60K+ followers, millions of impressions, and most importantly: more leads than he can handle! (only available for yearly memberships)
Is The PPC Hub worth it? Discover what thousands of PPC Experts say:
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"I finally found a community of people who love PPC as much as I do. I even started a partnership after joining The PPC Hub!"
Roman Shapaiko | Freelance PPC Expert
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"I get a lot of answers to my Google Ads questions from other PPC specialists. It's like a very skilled Google Ads support team!"
Thomas Eccel | Head of Google Ads @ Jung von Matt IMPACT
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"I love being self-employed, while still having the training, resources, and culture as if I worked at an agency."
Ramial Aqeel | Freelance Google Ads Specialist
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"If you want to take your skills to the next level, I can highly recommend The PPC Hub!"
Adriaan Dekker | Google Ads Expert
👋 Hey! Bob & Miles here. In short, we:
- Have 15+ years of combined Google Ads experience.
- Spent >€100M for 200+ Ecom & Lead Gen clients.
- Started at agencies, and freelanced for 10+ years combined.
Growing up, we played a ton of games like RuneScape, which actually made us better Google Ads Specialists. But that's a story for another day.
We created The PPC Hub to help you become the best Google Ads Specialist you can possibly be, so you can confidently deliver amazing results to your clients, and stay ahead in our fast-changing industry.
JOIN THE PPC HUB
Ready to take your results & business to the next level?
At this point you have 2 choices:
❌ Choice 1: you try to figure it all out by yourself...
But be honest: how much time and energy have you already wasted consuming endless blogs, LinkedIn posts, and YouTube videos... Only to get conflicting advice and mixed results?
Every hour spent searching is an hour not spent improving your skills, helping clients, and growing your business.
Let's run the numbers: 5 hours per week = 20 hours per month. At €100/hour, that's €2.000 in lost revenue... Per month!
(So you do the math).
Or...
✅ Choice 2: instead of wasting hundreds of hours, you take a massive shortcut and join The PPC Hub, so you can skip the guesswork and start driving consistent results today with our proven frameworks.
The choice is yours. Let's win together!
Without The PPC Hub
(Frustrated, struggling, falling behind)
❌ You struggle to keep up.
❌ You waste time and money on trial & error.
❌ Your results are poor and unpredictable.
❌ Your clients are unhappy and leave.
❌ You start second-guessing yourself.
❌ You have no one to turn to.
❌ You fall behind, losing your clients, income, and the freedom you worked so hard for.
With The PPC Hub
(Confident, relaxed, ahead of the curve)
✅ You're always up to date.
✅ You save time and always know what to do.
✅ You consistently drive the best results.
✅ You win & keep more dream clients.
✅ You feel a new level of confidence.
✅ You have an expert network to fall back on.
✅ You're ahead of the curve and your freelance business is thriving like never before.
Choose your membership below and hit the button to apply (takes ~3 minutes).
(Agency or in-house? Click here)
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Option A: monthly membership
€999 for 3 months
Renews for €149 p/m. Cancel anytime.
Apply to join The PPC Hub now!Option B: prepay & save big
€1499 for 1 year
Renews yearly, cancel anytime.
Apply to join The PPC Hub now!
FAQ
Frequently asked questions.
What do I get exactly?
Is this an online course?
I'm very busy. What if I don't have time?
How long will I have access?
I am a freelancer, is this for me?
I work at an agency, is this for me?
I work at an in-house team, is this for me?
Can my team access The PPC Hub?
I have no experience with Google Ads but want to learn, is this for me?
I'm a senior Google Ads Specialist, is this for me?
Is the content based around eCommerce or also Lead Gen?
I can't attend all live sessions, is that a problem?
One last thing...
If you're down here, you're probably wondering: "Is this really worth it?"
But that's the wrong question.
The real question is: "How much will it cost me if I fall behind?"
How much time, energy, and money will you waste trying to keep up?
The truth is, many Google Ads Specialists will struggle because the industry is changing faster than ever.
Whether or not you decide to work with us, you MUST invest in yourself if you don't want to fall behind.
As you now know, what you do inside of Google Ads is only 30% of your results. If you don't want to lose, you must learn how to impact results inside and beyond Google Ads.
And that's exactly what we can help you with in The PPC Hub.
It's your shortcut to staying ahead in the fast-changing PPC industry, so you can serve your clients at the highest level possible.
But it all starts with the simple decision to invest in yourself.
Wouldn't it be great to look back at the end of 2025, pointing to this exact moment, this exact decision, as the thing that led to an incredible, game-changing year for yourself, your team, and your agency?
So what do you say? Ready to take your career to the next level?
Click the button below and fill out your application to join.
See you inside,
Bob & Miles
Ready to become the best Google Ads Specialist you can be, and stay ahead in our fast-changing industry?
"The best investment I've made in my career as a PPC Specialist."
Hester Geerdink | Freelance Google Ads Specialist
