Discover the proven framework that almost guarantees results (no matter how fast the industry changes), so you can build a team of A-players, attract & retain more dream clients, and become an industry leader.
📣 Enrollment reopens from April 23rd to 29th.
Join the Interest List to get notified and be the first to access our new Google Ads Success Path program!
We've trained 1000s of Google Ads Experts worldwide:
Last year, Sam Altman (the CEO of OpenAI) made a bold prediction:
And we’re already seeing it happen:
Automation and AI are taking away control and leveling the playing field…
Google now controls what your ads look like, when and where they show, and even how much you pay for a click.
Advanced tactics that gave you an edge in the past, like Manual Bidding and Single Keyword Ad Groups, are now the reason you fall behind.
The result? Many PPC agencies struggle to drive results like they used to.
What drove results in the past, no longer works.
A few years ago, 90% of your results came from what you did inside of Google Ads and gave you a big competitive edge (with campaign structures, targeting, bid strategies, and ads).
In today’s automated world, what you do inside of Google Ads is only 30% of your results. The other 70% is generated by external factors, like your offers, landing pages, and unit economics.
If you want to stay valuable to your clients, your team must know how to impact results both inside & beyond Google Ads.
Because if they don't, you enter the 'Downward Performance Spiral':
❌ Outdated strategies and workflows lead to poor results.
❌ Your clients become unhappy and leave.
❌ Your best team members look for better opportunities & leave.
❌ You fall behind and clients choose other agencies.
❌ Profits decrease and your agency's future is at risk.
When only 30% of your results come from what you do inside of Google Ads... The real question is: what does it take to win?!
After spending €100M+ for 200+ clients in various industries, and training thousands of Google Ads Specialists, we developed and perfected a proven system that gives you total clarity on what actually impacts results (both inside & beyond Google Ads):
This isn't about the latest "hacks" or fancy-sounding "advanced" tactics.
The Google Ads Success Formula works so well because it's a structured, repeatable system built on the key fundamentals that actually move the needle — both inside & beyond Google Ads:
- An irresistible offer.
- A conversion-optimized landing page.
- Scalable unit economics.
- Aligned goals & KPIs.
- Crystal-clear conversion tracking.
- A solid campaign structure.
- Laser-sharp targeting of the right audiences.
- Compelling creatives that drive clicks and conversions.
- Efficient bid & budget management.
Do all 9 well, and you can almost guarantee results.
But if you miss only one, your campaigns will fail.
But the problem is that most Google Ads Specialists ignore the most important external factors that disproportionally impact results and only focus on the 30% they control inside of Google Ads…
And that's why they fall behind.
Bob used the Google Ads Success Formula to restructure a struggling Lead Gen account. The result: +250% conversions & -60% CPA in a few months! (leading to a happy client and healthy monthly invoice)
HOW WE CAN HELP YOU
The PPC Hub is the ultimate Google Ads training, support, and community membership designed to keep your agency ahead in the fast-changing PPC industry.
"All you need to drive amazing results"
The Google Ads Success Path: the Master's Degree in Google Ads.
This self-paced program is a collection of 8 advanced courses that takes your team by the hand with a structured learning approach, giving total clarity on what drives results (both inside and beyond Google Ads).
We'll teach them how to think (strategy), what to do (tactics), and how to do it (walkthroughs).
Here's the complete course outline 👇
8 courses to deeply master Google Ads:
🧪 Course 1: The Google Ads Success Formula (€499 value)
🎯 Course 2: Goalsetting Mastery (€499 value)
📊 Course 3: Conversion Tracking Mastery (€999 value)
💰 Course 4: Bids & Budgets Mastery (€999 value)
🔎 Course 5: Search Mastery (€999 value)
🛍️ Course 6: Performance Max & Shopping Mastery (€999 value)
🖥️ Course 7: Landing Pages Mastery (€999 value)
📈 Course 8: Optimization Mastery (€999 value)
(€499 VALUE)
Google Ads Basics
Get Juniors and new hires up to speed with the basics and billable in just 7 days (without needing internal training from your costly Senior specialists).
(€1.999 VALUE)
Ecom & Lead Gen tracks
Your team will also deepen their expertise and take their skills to the next level with specialized training for Ecom & Lead Gen clients (because every account is different).
(€1.999 VALUE)
Q&As
We won't only train your team — we also coach them. When they get stuck, they can ask questions in our forum or weekly live Q&As (so you can focus on serving your clients and growing your agency).
(PRICELESS)
Community
Your team will also be able to connect with and learn from 1.900+ experienced Google Ads Specialists who all want the best for each other (check out this video from one of our meetups in Amsterdam).
Is it ok if we overdeliver?
Bonuses to work smarter & faster.
€2.499 VALUE
[Bonus] Advanced workshops
Every month, we host advanced (guest) workshops to inspire your team on 'what is possible'. Instantly access 40+ past workshops with industry legends like Mike Rhodes, Kirk Williams, ProfitMetrics & more!
€1.999 VALUE
[Bonus] Vault of resources
Improve your workflow, save time, and increase your productivity with dashboards, optimization checklists, target calculators, CustomGPTs & more!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"The PPC Hub makes me and my department look like rockstars. It's the best investment we made for our team!"
Lexi Hobbs | Associate Director of PPC @ Disruptive Advertising
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"The PPC Hub ensures our knowledge is up-to-date. Besides that, we've been asking and answering a lot of questions, and the resources make it all worth it."
Floris van Vleuten | Owner @ Amplifize
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Our work-life balance has gotten so much better from joining The PPC Hub. I wouldn't want to run my business without it!"
Damien Fegan | Owner @ Beacon
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"The PPC Hub is an insanely valuable asset for our team."
Raoul van Heerden | Owner @ eCom Ads
👋 Hey! Bob & Miles here. In short, we:
- Have 15+ years of combined Google Ads experience.
- Spent >€100M for 200+ Ecom & Lead Gen clients.
- Both started our careers at agencies.
We created The PPC Hub to help agencies thrive and stay ahead, by taking the skills of their team to the next level — so you can do what you do best: serving your clients and growing your agency.
JOIN THE PPC HUB
Ready to take your results and agency to the next level?
At this point, you have 2 choices:
❌ Choice 1: you try to figure it all out by yourself...
But training your team on your own isn't scalable: every hour spent training, is an hour lost in billable work.
Let's run the numbers: 4 hours per week = 16 hours per month. At €150/hour, that's €2.400 in lost revenue. Per month. Per person!
And let’s be real… 4 hours of training per week isn’t nearly enough to become an expert.
True mastery takes time (so you do the math).
Or...
✅ Choice 2: instead of wasting hundreds of hours and thousands of euros, you take a massive shortcut and join The PPC Hub, so you can skip the guesswork and start driving consistent results today with our proven frameworks...
That way you can focus on growing your agency.
The choice is yours. Let's win together!
Without The PPC Hub
(Frustrated, struggling, falling behind)
❌ You waste time & money training juniors.
❌ Your strategies and workflows are inefficient.
❌ Your team underperforms, results are poor.
❌ Your clients are unhappy and leave.
❌ Your best teammates look around & leave.
❌ You fall behind & clients choose competitors.
❌ Profits drop & your agency's future is at risk.
With The PPC Hub
(Confident, relaxed, ahead of the curve)
✅ You can focus on growing your agency.
✅ Your strategies & workflows are up-to-date.
✅ Your team consistently drives best results.
✅ You win & keep more dream clients.
✅ You'll attract more hard-to-find A-players.
✅ You are ahead of the curve.
✅ Your agency is thriving like never before.
Choose your membership below and hit the button to apply (takes ~3 minutes).
(Freelancer or in-house/agency specialist? Click here)
Option A: monthly membership
€2.499 for 3 months
Renews for €499 p/m. Cancel anytime.
✉️ Join the Interest ListOption B: prepay & save big
€4.999 for 1 year
Renews yearly, cancel anytime.
✉️ Join the Interest List
FAQ
Frequently asked questions.
What do I get exactly?
Is this an online course?
How long will I have access?
I'm very busy. What if I don't have time?
I work at an agency, is this for me?
I am a freelancer, is this for me?
I work at an in-house team, is this for me?
Can my team access The PPC Hub?
I have no experience with Google Ads but want to learn, is this for me?
I'm a senior Google Ads Specialist, is this for me?
Is the content based around eCommerce or also Lead Gen?
I can't attend all live sessions, is that a problem?
One last thing...
If you're down here, you're probably wondering: "Is this really worth it?"
But that's the wrong question.
The real question is: "How much will it cost me if I fall behind?"
How much time, energy, and money will you waste trying to keep up?
The truth is, many Google Ads Specialists will struggle because the industry is changing faster than ever.
Whether or not you decide to work with us, you MUST invest in yourself if you don't want to fall behind.
As you now know, what you do inside of Google Ads is only 30% of your results. If you don't want to lose, you must learn how to impact results inside and beyond Google Ads.
And that's exactly what we can help you with in The PPC Hub.
It's your shortcut to staying ahead in the fast-changing PPC industry, so you can serve your clients at the highest level possible.
But it all starts with the simple decision to invest in yourself.
Wouldn't it be great to look back at the end of 2025, pointing to this exact moment, this exact decision, as the thing that led to an incredible, game-changing year for yourself, your team, and your agency?
So what do you say? Ready to take your career to the next level?
Click the button below and fill out your application to join.
See you inside,
Bob & Miles
Ready to level up your team, deliver consistent results, increase agency profits, and become an industry leader?
"The best investment I've made in my PPC career."
Niklas Buschner | CEO @ Radyant
