Advanced Google Ads strategies & tactics, in your inbox.

Bob & Miles

Mar 3, 2026

TPE #144: Growth vs. Efficiency: why you can’t maximize both (and how to choose)

Clients want to double revenue and halve costs in the same year. Why you can't maximize growth and efficiency at the same time — and how to choose between them.

Bob & Miles

Feb 9, 2026

TPE #143: Optimizers vs Maximizers: Why Some Specialists 10x Results While Others Chase 10% Gains

Inspired by Alex Hormozi: why two specialists with the same tools and platforms drive wildly different results. Optimizers vs Maximizers — and how to become the latter.

Bob & Miles

Jan 22, 2026

TPE #142: The Profit-to-Acquisition Ratio: how to set realistic targets when stakeholders have unrealistic expectations

How to set realistic targets when stakeholders have unrealistic expectations.

Bob & Miles

Jan 18, 2026

TPE #141: Unit Economics: the overlooked reason even ‘perfectly optimized’ Google Ads campaigns fail

Often, the real reason Google Ads campaigns fail has nothing to do with the campaigns at all. Let's look at the overlooked reason that's preventing you from scaling (and how to fix it).

Bob & Miles

Oct 26, 2025

TPE #140: Should you remove exclusion lists? (Real test results)

Some experts argue mature exclusion lists strangle Smart Bidding. Real test results from Bob's account on what actually happens when you remove them — and when you should.

Bob & Miles

Oct 20, 2025

TPE #139: The Black Friday Toolkit

Get ready to smash all Q4 performance records with these handy resources.

Bob & Miles

Aug 15, 2025

TPE #138: the latest PPC news you might’ve missed

The most important PPC news from the past few weeks, distilled so you stay informed without browsing the entire web.

Bob & Miles

Jul 16, 2025

TPE #110: How I mastered Google Ads faster by specializing in Ecom

Mastering Google Ads takes years — unless you specialize. Why niching into e-commerce was the single biggest accelerator in Miles's career.

Bob & Miles

Jul 16, 2025

TPE #113: How to thrive in PPC in 2025 when others will struggle (part 1/2)

80% of nearly 1,000 PPC Experts say driving Google Ads results has become harder. Part 1 of a 2-step process to thrive in 2025 while others struggle.

Bob & Miles

Jul 16, 2025

TPE #114: How to thrive in PPC in 2025 when others will struggle (part 2/2)

Part 2 of the thrive-in-2025 mini-series. The second half of the framework that lets you confidently drive Google Ads results while peers fall behind.

Bob & Miles

Jul 16, 2025

TPE #137: what works now in Google Ads (11 high-impact tips from top PPC experts)

11 of The PPC Hub's highest-performing members share what's actually working for them right now in Google Ads — and how to apply each tactic to your accounts.

Bob & Miles

Jul 16, 2025

TPE #94: Why Consolidation is the Key to Success with Google Ads

Consolidation is the foundation Smart Bidding needs to actually work. Why aggregating data is the single highest-leverage move in modern Google Ads.

Bob & Miles

Jul 15, 2025

TPE #135: 50 PPC tasks for this Summer (2025 edition)

Work slows down in summer — turn the lull into leverage. 50 PPC tasks across audit, hygiene, learning, testing, prep, reporting, tools, and sales.

Bob & Miles

Jul 15, 2025

TPE #136: shiny object syndrome in PPC: why chasing trends kills your results

Ever chased a hyped LinkedIn tactic that made zero impact? How to recognize PPC shiny objects and refocus on the fundamentals that actually move results.

Bob & Miles

Jul 13, 2025

TPE #134: Best of The PPC Edge 2025

The most popular PPC Edge issues from the first half of 2025 — bundled so you can catch up on what worked best for us and PPC Hub members.

Bob & Miles

Jun 17, 2025

TPE #120: Lead Gen case study: +250% conversions & -60% CPA

How Bob restructured a broken Google Ads account into +250% conversions and -60% CPA in 6 simple steps — by going back to the fundamentals.

Bob & Miles

Jun 17, 2025

TPE #123: 7 years of Google Ads experience in 12 high-impact lessons

12 high-impact lessons distilled from Miles's 7 years in PPC — meant as shortcuts to skip the painful detours he had to take.

Bob & Miles

Jun 17, 2025

TPE #133: 14 key traits of Elite PPC Specialists

Watching 10,000+ Google Ads specialists, the top 1% don't just know more — they think and act differently. The 14 traits that separate Elite from average.

Bob & Miles

Jun 16, 2025

TPE #125: -45% CPC & -52% CPA with Manual Bidding (Branded Search)

A quick-win Branded Search experiment: Manual CPC vs Target Impression Share. The result was -45% CPC and -52% CPA, with no other change.

Bob & Miles

Jun 12, 2025

TPE #132: 2 overlooked reasons your pMax campaigns fail

After coaching 3,000+ PPCers in our Performance Max course, 2 overlooked reasons keep showing up — and almost nobody talks about them.

Bob & Miles

Jun 1, 2025

TPE #131: my only regret in PPC (wish I had learned this sooner)

Miles's only career regret in PPC isn't a lost client or failed test — it's not learning landing pages sooner. Why this skill is the single highest-ROI lever you're missing.

Bob & Miles

May 23, 2025

TPE #130: urgent AI wake-up call for PPC Experts

Last year an AI storm was forecast. It's now arrived: agencies firing creatives, AI replacing whole workflows. The wake-up call PPCers can't afford to sleep through.

Bob & Miles

May 22, 2025

TPE #129: 7 surprising GML observations

Google Marketing Live wasn't just about new features — it was a glimpse of where PPC is headed. 7 surprising observations on the industry's direction.

Bob & Miles

May 15, 2025

TPE #128: Create highly converting RSAs in seconds (with AI)

We stopped writing RSAs by hand. The free PPC Mastery Ad Copy Wizard CustomGPT turns offers into complete, diverse, high-converting RSAs in seconds.

Bob & Miles

Apr 30, 2025

TPE #126: how to win in the Modern-Day Search era

SKAGs and hyper-granular structures don't work anymore. The 4-step framework for winning Search in the era of Smart Bidding and Broad Match.

Bob & Miles

Apr 30, 2025

TPE #127: Forget ROAS (7 metrics to track instead)

ROAS without context tells you nothing. 7 metrics that actually reveal whether your Google Ads campaigns are profitable and scaling.

Bob & Miles

Feb 21, 2025

TPE #124: 15 tips to boost CTR (Search Ads)

Google is blurring the line between headlines, descriptions, and sitelinks. 15 not-sexy-but-high-impact ad-copy tips to boost Search CTR in the new RSA reality.

Bob & Miles

Jan 23, 2025

TPE #121: The 2025 guide to Google Ads Conversion Tracking

Google Ads conversion tracking is more broken than ever. The 2025 framework to measure what your competitors can't — and lay the foundation for everything else.

Bob & Miles

Jan 22, 2025

TPE #122: The 2025 PPC Expert Tool Stack (20+ free & paid tools)

20+ free and paid PPC tools we actually use to save time and boost client profits — curated by Bob and Miles for 2025.

Bob & Miles

Jan 11, 2025

TPE #119: Long-term PPC success? Look beyond Google Ads

How Bob's longest-standing client has stayed with him for 7+ years — by going far beyond the Google Ads platform. The case for becoming a true partner.

Bob & Miles

Jan 6, 2025

TPE #118: 5 things you must know about pMax (that most people still don’t)

5 things every Google Ads specialist must know about Performance Max — they sound obvious, but most people are still getting them wrong.

Bob & Miles

Dec 17, 2024

TPE #117: 13 PPC Predictions for 2025

PPC moved faster than any industry in 2024 and won't slow down. 13 expert predictions — sourced from PPC Hub members — to prepare for in 2025.

Bob & Miles

Nov 7, 2024

TPE #115: Q4 stress in PPC? Here’s how to manage it

Q4 is the most hectic stretch of the PPC year. 5 practical tips to manage stress, protect your energy, and avoid burning out before Cyber Monday.

Bob & Miles

Nov 7, 2024

TPE #116: 5 tips to prevent overspend after Black Friday

Conversion rates plummet after Cyber Monday. 5 tips to manage your campaigns, bids, and budgets so the profits you earned don't quietly burn off.

Bob & Miles

Nov 6, 2024

TPE #70: 5 steps to prevent overspend after Black Friday

Conversion rates crash after Cyber Monday. 5 steps to prevent the post-Black-Friday overspend that quietly burns the profits you just made.

Bob & Miles

Oct 30, 2024

TPE #111: new Shopping & pMax updates (my thoughts)

Google quietly changed how Standard Shopping and Performance Max compete in the auction. What the new equal-priority rule means for your campaigns.

Bob & Miles

Oct 30, 2024

TPE #112: how to maximize Google Ads results in Q4

Q4 is where ecom accounts make 40-50% of yearly revenue. The advanced playbook from our PPC Hub Q4 workshops to break performance records this peak season.

Bob & Miles

Sep 30, 2024

TPE #109: 6 powerful Google Ads lessons I learned on our podcast

6 high-impact Google Ads lessons distilled from PPC Mastery Podcast guests John Moran, Thomas Eccel, Adriaan Dekker, Mike Rhodes, and more.

Bob & Miles

Sep 23, 2024

TPE #108: Exposing why Search doesn't spend next to pMax

If your Search campaigns barely spend next to Performance Max, one specific feature is likely to blame. How to identify and fix it before more budget gets eaten.

Bob & Miles

Sep 16, 2024

TPE #107: 9 conversion-boosting Feed Optimization Hacks

Most Google Ads specialists underinvest in feed work. 9 conversion-boosting feed optimization hacks beyond the usual title-and-description tips.

Bob & Miles

Aug 21, 2024

TPE #105: How to trademark and protect your brand with Google Ads

Tired of competitors using your brand in their ads? Submit your trademark to Google with this form and get their ads disapproved automatically.

Bob & Miles

Aug 21, 2024

TPE #106: More — Better — New (the perfect framework to scale anything)

Want to scale a Google Ads account but don't know where to start? The More–Better–New framework gives you clarity on what to do — and in what order.

Bob & Miles

Aug 16, 2024

TPE #104: 10 pMax segmentations for more control & scalability

How you segment Performance Max has a big impact on results. 10 advanced pMax campaign segmentations for more control and scalability — also work for Standard Shopping.

Bob & Miles

Jul 29, 2024

TPE #103: 50 PPC tasks for this Summer (2024 edition)

When clients slow down in summer, do the work you usually don't have time for. 50 PPC tasks across audit, hygiene, learning, testing, and more.

Bob & Miles

Jul 29, 2024

TPE #53: 50 PPC tasks for this Summer (1/2)

When clients slow down in summer, do the work you usually don't have time for. Part 1: 24 PPC tasks across audit, hygiene, and learning.

Bob & Miles

Jul 24, 2024

TPE #57: how we fixed a broken pMax campaign

A case study on diagnosing and fixing a Performance Max campaign that stopped performing — plus 10 lessons to apply when yours inevitably breaks.

Bob & Miles

Jul 22, 2024

TPE #102: The key to dominate Google Shopping: Competitiveness

The Shopping battle is won outside of Google Ads. Why competitiveness — pricing, shipping, experience — is what separates winners from losers in Google Shopping.

Bob & Miles

Jul 22, 2024

TPE #46: advanced pMax campaign structure (high impact)

An advanced feed-only Performance Max structure that increases spend on top performers and reduces it on the worst — for ecom and Standard Shopping.

Bob & Miles

Jul 14, 2024

TPE #101: 3 ways to beat your competitors with Customer Match

Whoever has the most high-quality, relevant data, wins. 3 ways to integrate first-party data with Customer Match to lift Smart Bidding, targeting, and reporting.

Bob & Miles

Jul 8, 2024

TPE #100: 29 lessons about growth, PPC, mindset & more

29 lessons on growth, mindset, marketing, and the long PPC road, drawn from two years of writing The PPC Edge week after week.

Bob & Miles

Jun 30, 2024

TPE #99: Branded Search: necessity or a total waste of money?

Branded Search divides the PPC industry. A breakdown of when it's essential, when it's wasted spend, and how to decide for your own accounts.

Bob & Miles

Jun 24, 2024

TPE #54: 50 PPC tasks for this Summer (2/2)

Part 2 of the summer task list: 26 more PPC tasks across new tests, preparation, reporting, tools, sales, and more.

Bob & Miles

Jun 23, 2024

TPE #98: AI & PPC: real use-cases from industry experts

Real, working AI use-cases for Google Ads — distilled from a roundtable of the brightest PPC minds at The PPC Hub's first anniversary.

Bob & Miles

Jun 10, 2024

TPE #97: Lead Gen case study: €28K/mo → €553K/mo in 1.5 years (20x)

An in-depth case study from PPC Hub member Niklas Buschner: scaling a lead-gen client 20x from €28K to €553K monthly spend in 18 months.

Bob & Miles

Jun 3, 2024

TPE #96: Why Google Ads campaigns fail (and what to do instead)

77% of PPCers say driving Google Ads results has gotten harder. The 8 reasons campaigns fail — and the fundamentals framework that fixes each.

Bob & Miles

May 26, 2024

TPE #95: my take on GML 2024

Google Marketing Live 2024 was wall-to-wall AI. A guided walk through the announcements that actually matter for working PPCers.

Bob & Miles

May 17, 2024

TPE #33: full-funnel remarketing strategy for more control

Performance Max remarketing gives you zero control. A full-funnel remarketing strategy with dedicated campaigns for better targeting, insights, and performance.

Bob & Miles

May 13, 2024

TPE #93: Design Your Dream Life With “Life Audits”

The 5-step framework Miles used to go from broke college graduate to a Top 50 PPC expert. Life Audits: design your dream life with intention.

Bob & Miles

May 5, 2024

TPE #92: You can’t trust pMax data (3 simple steps to fix it)

Branded search inflates Performance Max conversions by 10–20%. The simple 3-step process to clean up your pMax data and scale with confidence.

Bob & Miles

Apr 30, 2024

TPE #91: 5 pMax scripts for more control and insights

Performance Max is a black box — until you start running scripts. 5 community-built pMax scripts for the control and insights Google won't give you.

Bob & Miles

Apr 17, 2024

TPE #90: The Google Ads Success Formula: how 20% of actions drive 80% of results

Mastering the fundamentals is what separates winning accounts from struggling ones. The 20% of actions that drive 80% of Google Ads results.

Bob & Miles

Apr 15, 2024

TPE #89: how to stay relevant & thrive in the Age of AI

Sam Altman says AI will take your job. The truth is more nuanced — and there's a clear way to stay relevant as a Google Ads specialist while it accelerates.

Bob & Miles

Apr 7, 2024

TPE #88: The State of PPC 2024 Report (Top 8 Outtakes)

PPCsurvey.com just released the State of PPC 2024. The 8 most important outtakes from a survey of 1,135 specialists — and what to do about each.

Bob & Miles

Apr 1, 2024

TPE #87: how to A/B test ad copy with Responsive Search Ads

A/B testing RSAs is nearly impossible — automation, limited insights, shared learnings. There's a hidden way to do it properly.

Bob & Miles

Mar 22, 2024

TPE #86: new GA4 & Google Ads tracking updates

Google says it's streamlining GA4 and Google Ads conversion data. After studying the announcement, we think it might just be a rename — here's our take.

Bob & Miles

Mar 18, 2024

TPE #85: reduce wasted ad spend and decrease CPCs (1 simple tactic)

Seeing CPCs balloon? An advanced tactic hidden deep in the Google Ads UI to cap them and stop wasted spend in its tracks.

Bob & Miles

Mar 11, 2024

TPE #84: new insights from Google Think 2024

Bob attended Google Think 2024. The keynotes that mattered: AI in PPC, what really drives purchase decisions, and new pMax product updates.

Bob & Miles

Feb 14, 2024

TPE #29: new pMax insights (updated script)

An updated script that unlocks Performance Max spend visibility — see exactly how budget splits across Shopping, Search, Video, and Display.

Bob & Miles

Feb 14, 2024

TPE #41: 8 high-impact Google Ads scripts (more control, insights, conversions)

8 high-impact Google Ads scripts (plus a stack of additional resources) for more control, deeper insights, and more conversions.

Bob & Miles

Feb 13, 2024

TPE #81: unlock pMax insights (updated script)

Mike Rhodes built the best tool for working inside the Performance Max black box. The fully updated script and how to use it.

Bob & Miles

Feb 13, 2024

TPE #82: how switching to MER saved my client from bankruptcy

How Miles helped a near-bankrupt client become profitable again by switching their lead metric from ROAS to Marketing Efficiency Ratio (MER).

Bob & Miles

Feb 13, 2024

TPE #83: updated pMax script for advanced campaign segmentation

An updated version of the Flowboost Labelizer — analyze product performance and segment campaigns automatically. Essential for any pMax or Shopping account.

Bob & Miles

Feb 12, 2024

TPE #80: how to Increase AOV by 13% (without increasing ad spend)

A simple upsell strategy that lifted average order value by 13% — same ad spend, more revenue. Step-by-step implementation included.

Bob & Miles

Feb 5, 2024

TPE #79: Google Ads Conversion Tracking Best Practices [2024 Update]

The 2024 Google Ads conversion-tracking blueprint: stay measurable in a world of ad blockers, cookie loss, and consent gaps.

Bob & Miles

Jan 29, 2024

TPE #78: How to set up Consent Mode V2 [step-by-step guide]

A free step-by-step guide to implementing Google Consent Mode V2 with Google Tag Manager — before the EEA deadline hits.

Bob & Miles

Jan 23, 2024

TPE #39: new pMax script for product performance and segmentation

A new community-built Performance Max script that analyzes product performance and creates labels for advanced campaign segmentation.

Bob & Miles

Jan 16, 2024

TPE #77: Advanced pMax for Lead Gen: the Fire & Ice Structure

An advanced Performance Max framework for Lead Gen accounts. The Fire & Ice Structure: control on one side, scale on the other.

Bob & Miles

Jan 15, 2024

TPE #76: how to exclude anything from pMax

A relatively unknown method to exclude any keyword, topic, or placement from Performance Max — and finally claw back some control.

Bob & Miles

Jan 4, 2024

TPE #75: Your Conversion Tracking Will Break [Now What?!]

Third-party cookies are dying and Consent Mode V2 is becoming mandatory. 3 steps to keep your conversion tracking alive while competitors fall behind.

Bob & Miles

Jan 1, 2024

TPE #74: 29 books to become a world-class marketer

29 personal-development, business, and marketing books that shaped how Miles thinks, sells, and operates as a Google Ads specialist.

Bob & Miles

Dec 18, 2023

TPE #73: Best of The PPC Edge 2023 + Goals for 2024

A look back at the most-read PPC Edge issues of 2023, plus what to expect from us in 2024.

Bob & Miles

Dec 8, 2023

TPE #72: 5 PPC Trends to prepare for in 2024

PPC moved faster than any industry in 2023, and it won't slow down. 5 trends — sourced from PPC Hub members — to give you an edge in 2024.

Bob & Miles

Dec 3, 2023

TPE 71: Boost CTR and CVR with GMC Promotions

Stand out from competitors and boost Shopping CTR and CVR with one Google Merchant Center feature — set up in less than 5 minutes.

Bob & Miles

Nov 20, 2023

TPE #21: +31% ROAS with open targeting (YouTube/Display)

An advanced strategy for YouTube and Display: drop audience targeting entirely and let Google figure it out. We saw +31% ROAS — here's how to test it safely.

Bob & Miles

Nov 19, 2023

TPE #67: 3 Irresistible Black Friday Offers to maximize profit

Great Black Friday results don't come from the campaigns — they come from the offer. 3 irresistible offer structures to maximize Black Friday profit.

Bob & Miles

Nov 19, 2023

TPE #69: 5 ways to manage stress around Black Friday

Black Friday week breaks records — and people. 5 practical tips to manage stress, sleep, and energy during the busiest week of the year.

Bob & Miles

Nov 13, 2023

TPE #68: 11 most common Google Ads mistakes (and what to do instead)

After spending €50M+ across 100+ accounts since 2018, the same 11 mistakes keep showing up. Avoid them to go from average to great.

Bob & Miles

Oct 30, 2023

TPE #66: Search Themes for pMax (guide and best practices)

Search Themes look like long-awaited Performance Max control — but they could quietly hurt your campaigns if you don't know how to use them. A guide and best practices.

Bob & Miles

Oct 24, 2023

TPE #65: Google Ads tools to save time and increase profits

The tools Bob and Miles actually use to save time and increase client profits — plus a curated database of hundreds of others.

Bob & Miles

Oct 17, 2023

TPE #64: 70+ custom columns to improve workflow

A library of 70+ custom Google Ads columns co-built with PPC Hub members — to save time, surface new insights, and tighten your daily workflow.

Bob & Miles

Oct 2, 2023

TPE #62: 7 steps to crush it in Q4 (case study)

40-50% of yearly revenue happens in Q4. The 7-step Q4 prep process Miles uses to maximize peak-season performance — backed by client data.

Bob & Miles

Oct 2, 2023

TPE #63: 5 advanced tracking techniques

5 advanced Google Ads tracking techniques to fight ad blockers, cookie loss, and consent gaps — and unlock insights your competitors don't have.

Bob & Miles

Sep 25, 2023

TPE #61: how 5 failed side hustles made me a better PPC Expert

Five failed side hustles, one PPC Mastery. The skills Miles built outside of agency work that made him a sharper Google Ads Specialist.

Bob & Miles

Sep 18, 2023

TPE #60: how I retain clients for years

The 3 pillars Miles uses to keep clients happy and engaged year after year — including the longest one over 3 years strong.

Bob & Miles

Sep 11, 2023

TPE #59: 12 hidden insights in GMC

Google Merchant Center is full of underused features. Unlock 12 hidden insights to optimize your Shopping campaigns and outperform competitors.

Bob & Miles

Sep 3, 2023

TPE #55: urgent pMax news: end of feed-only?

Google quietly announced an update that could end feed-only Performance Max as we know it. What's changing and 6 steps to prepare.

Bob & Miles

Sep 3, 2023

TPE #56: pMax search terms script

A new script that finally exports every search term category from your Performance Max campaigns into a clean spreadsheet.

Bob & Miles

Sep 3, 2023

TPE #58: the 10 Commandments for Success with Google Ads

Most PPCers chase fancy strategies before mastering the basics. Our 10 commandments for the rock-solid Google Ads foundation that everything else stacks on.

Bob & Miles

Aug 7, 2023

TPE #38: why and how to track profit in Google Ads

ROAS doesn't tell you anything about profitability. An advanced tracking technique to optimize Google Ads against actual profit — not just revenue.

Bob & Miles

Aug 7, 2023

TPE #50: Measurement Maturity Model (tracking best practices)

Google Ads tracking is a mess: ad blockers, cookie loss, consent gaps. The Measurement Maturity Model: best practices to give your campaigns the data edge.

Bob & Miles

Jul 18, 2023

TPE #52: Best of The PPC Edge

The most popular PPC Edge issues from year one — a year that took us from zero subscribers to 11K+ readers and a 6,500-member Discord.

Bob & Miles

Jul 17, 2023

TPE #51: How I got my first client (freelance)

How Miles landed his first freelance client while still working full-time at an agency — using an unconventional strategy almost nobody was doing.

Bob & Miles

Jul 3, 2023

TPE #49: Brand Exclusions (how to exclude brand from pMax)

A new Performance Max feature lets you finally exclude branded search — making your conversion data trustworthy again. Here's how to set it up.

Bob & Miles

Jun 18, 2023

TPE #47: 12 new pMax updates

We watched the 2.5-hour Performance Max Conference so you don't have to. The 12 most important updates and our take on each — in under 5 minutes.

Bob & Miles

Jun 18, 2023

TPE #48 - Similar Audiences are going away... Now what?!

Google is killing Similar Audiences on August 1, 2023. What it means for your campaigns and how to prepare before the cutover.

Bob & Miles

Jun 2, 2023

TPE #45: the ultimate guide to Automatically Applied Recommendations

AARs give every Google Ads specialist anxiety. A full breakdown of all 23 recommendations: which ones to always, sometimes, and never use.

Bob & Miles

May 24, 2023

TPE #44: 7 exciting Google Ads updates

AI is going to change Google Ads forever. 7 updates from Google Marketing Live we're most excited to test in our accounts.

Bob & Miles

May 16, 2023

TPE #43: write converting RSAs with ChatGPT

Generate endless headlines, descriptions, and angles for Responsive Search Ads in seconds — with the ChatGPT prompts and use cases that actually work.

Bob & Miles

May 15, 2023

TPE #42: how to become (and stay) great at Google Ads

The 5 phases on the path from beginner to senior PPC specialist — based on Miles's own journey to mastery.

Bob & Miles

Apr 14, 2023

TPE #40: how to create winning video ads without a big budget

Stop investing in expensive video ads before you know what works. The Rapid Ad Creation Loop: find winning ads with small tests first.

Bob & Miles

Apr 11, 2023

TPE #37: new pMax strategy for Upper Funnel prospecting

Use Performance Max to find new customers on YouTube, Display, and Discovery — and use the insights to fuel your dedicated upper-funnel campaigns.

Bob & Miles

Mar 21, 2023

TPE #35: how to get 20% discount on Shopping Ads

European advertisers can save 20% on every Google Shopping click with CSS partners. A quick guide that also applies to Performance Max.

Bob & Miles

Mar 21, 2023

TPE #36: 7 tips to prevent burnout in PPC

Great results are meaningless if you burn out. 7 tips from Miles to manage stress and protect your mental health as a Google Ads Specialist.

Bob & Miles

Mar 15, 2023

TPE #34: how to audit Google Ads accounts (updated)

Updated 3-step templatized auditing process for Google Ads — including the most common audit errors and how to avoid them.

Bob & Miles

Mar 6, 2023

TPE #32: how to optimize Quality Score in 2023

Concrete tips to optimize Quality Score — one of the oldest and still most important levers to improve Google Ads efficiency in 2023.

Bob & Miles

Feb 27, 2023

TPE #31: 6 new pMax updates (and what they mean)

Google announced new Performance Max updates — and for once they're actually good. Here's what's changing and what it means for your performance.

Bob & Miles

Feb 17, 2023

TPE #30: simple framework for better pMax videos

Most advertisers throw random clips at Performance Max and hope for the best. A simple framework for producing video assets that actually drive results.

Bob & Miles

Feb 6, 2023

TPE #28: write video ad scripts with ChatGPT

Save hours and money: 3 free prompt templates that turn ChatGPT into a video ad scriptwriter for YouTube and Performance Max campaigns.

Bob & Miles

Jan 30, 2023

TPE #27: 25 Google Ads tips for ecom (DTC)

25 inspirational and thought-provoking Google Ads tips for e-commerce DTC brands — best practices and ponderings from a €50M+ practitioner.

Bob & Miles

Jan 23, 2023

TPE #26: 3 reasons to exclude brand from pMax

Performance Max conversion data is inflated by branded search. Three concrete reasons to exclude brand from pMax — and what happens when you do.

Bob & Miles

Jan 12, 2023

TPE #20: secret pMax insights to take back control

Performance Max hides where your budget actually goes. A little-known hack to unlock spend visibility across Search, Shopping, YouTube, and Display.

Bob & Miles

Jan 4, 2023

TPE #24: how we ethically stole €63.579,92 of revenue from competitors

Step-by-step guide to ethically hijacking competitor traffic with custom audiences — €63K+ in revenue stolen between Black Friday and Christmas.

Bob & Miles

Jan 4, 2023

TPE #25: fix bad lead quality with Offline Conversion Tracking (OCT)

Bad lead quality kills lead-gen ROI. How and when to use Offline Conversion Tracking to fix it and lower your true Customer Acquisition Cost.

Bob & Miles

Dec 26, 2022

TPE #23: free resources to kickstart 2023

The most popular PPC Edge issues and free Google Ads resources of 2022, bundled to help you kickstart 2023.

Bob & Miles

Dec 16, 2022

TPE #22: reduce wasted ad spend with portfolio bid strategies

A little-known tactic hidden deep in the Google Ads UI to limit overspend: portfolio bid strategies with max CPC bid limits.

Bob & Miles

Nov 28, 2022

TPE #19: pMax - 7 advanced learnings since July

After spending €1.5M+ on Performance Max, here are 7 advanced learnings nobody else is talking about — including why pMax is awesome and trash at the same time.

Bob & Miles

Nov 21, 2022

TPE #18: find your target sweet spot and maximize net profit (step-by-step guide)

Most advertisers use ROAS targets that don't actually maximize profit. A step-by-step guide to calculating your POAS optimum — the sweet spot for net profit.

Bob & Miles

Nov 14, 2022

TPE #17: maximize profit with Seasonality Bid Adjustments

Maximize revenue on peak days and prevent overspend afterwards using Seasonality Bid Adjustments — a step-by-step guide for Black Friday and Christmas.

Bob & Miles

Nov 7, 2022

TPE #16: better RSAs with 3 high-impact test ideas

RSAs are now the only Search ad type — and most advertisers waste their potential. New metrics and 3 high-impact tests to improve performance.

Bob & Miles

Oct 31, 2022

TPE #15: 100 tips to dominate Google Ads

100 quick Google Ads optimization tips, organized by topic, for when you need a fast burst of inspiration to improve performance.

Bob & Miles

Oct 23, 2022

TPE #14: Fix untrustworthy pMax data with Branded Standard Shopping

10-20% of your Performance Max conversions are inflated brand traffic. Fix it with a dedicated Branded Standard Shopping campaign.

Bob & Miles

Oct 19, 2022

TPE #13 - 3 ways to thrive in the age of automation

Google is automating everything. Here's what to do now to beat your competitors in the long-term — even with less control over campaigns.

Bob & Miles

Oct 19, 2022

TPE #7: audience signal best practices for Performance Max

Most advertisers misunderstand how audience signals actually work in Performance Max. Apply these best practices to drive better results.

Bob & Miles

Oct 9, 2022

TPE #12: how to audit Google Ads accounts (3-step templatized auditing process)

Most people audit Google Ads accounts the wrong way. Use this 3-step templatized auditing process for faster, more profitable audits clients love.

Bob & Miles

Oct 5, 2022

TPE #11: new Search trends that will impact your Google Ads results

Google announced major Search updates and nobody's talking about the Google Ads impact. A deep dive into what's changing and how to prepare.

Bob & Miles

Sep 26, 2022

TPE #10: how to prepare Google Ads for the Holiday Season

26% of US shoppers start their holiday shopping early. Get your Google Ads campaigns ready for the season with these actionable preparations.

Bob & Miles

Sep 19, 2022

TPE #9: The simple 3-step process to add negatives to pMax

You can add negative keywords to Performance Max without asking your Google rep. Here's the simple 3-step process to take back control.

Bob & Miles

Sep 12, 2022

TPE #1: Master Performance Max now to drive maximum growth

Performance Max is here to stay — master it now to drive maximum growth for your e-commerce campaigns and stay ahead of competitors who are still figuring it out.

Bob & Miles

Sep 12, 2022

TPE #2: The future of Google Ads, trends & PMax asset optimization

The most important learnings from Adchieve Summer School: emerging Google Ads trends and how to optimize Performance Max asset groups for better results.

Bob & Miles

Sep 12, 2022

TPE #3: 7 tips to get better results with Performance Max

PMax is easy to set up and hard to optimize. Use these 7 tips to drive better results from your Performance Max campaigns.

Bob & Miles

Sep 12, 2022

TPE #4: top 3 Google Ads news week 28

The 3 most important Google Ads news items of the week, distilled so you don't have to spend hours hunting for the latest insights.

Bob & Miles

Sep 12, 2022

TPE #5: Pmax migration - initial results & learnings

Real data and learnings from migrating from Smart Shopping to Performance Max — what worked, what didn't, and why you should migrate before Google does it for you.

Bob & Miles

Sep 12, 2022

TPE #6: create the best pMax campaign structure (ecom)

Your campaign structure can make or break Performance Max. A framework for building winning pMax campaign structures for e-commerce accounts.

Bob & Miles

Sep 12, 2022

TPE #8: more conversions with these tracking best practices

Increase conversions by 6-20% with a few small adjustments to your tracking setup — no campaign changes required.