Most agency members had their company pay for The PPC Hub even if they didn't have a formal training budget. Just follow these 2 simple steps:
Step 1: email your manager/boss
Short, personal emails are the best. Copy the template below and tweak it for your situation:
Hi {{name}},
I found something that can really help us drive better results for our clients and improve team efficiency.
It's called The PPC Hub: a Google Ads training, support, and community membership designed to help agencies like ours stay ahead in the fast-changing PPC industry.
Unlike typical courses, The PPC Hub provides a structured learning approach through their Google Ads Success Path — 8 advanced courses covering everything we need to maximize results for our clients.
For €4.999 per year, we get unlimited seats to train our entire team (including future hires). They've trained thousands of Google Ads Specialists from top agencies like Disruptive Advertising, Flowboost, and Traffic Builders, and the reviews are excellent.
The instructors, Bob Meijer & Miles McNair, are industry leaders, and I believe we can gain a lot from their expertise.
Here's the link for the full details: https://www.ppcmastery.com/hub/agency/owner
And here's a summary of the key benefits for our agency: https://bit.ly/ppchub-agency-summary
Would it be possible to expense this? Given the potential impact on performance, client retention, and efficiency, I believe this will be of strong value to our team and agency.
Let me know what you think — I'm happy to discuss further.
Kind regards,
{{your name}}
Step 2: send a follow-up email
Your manager/boss is probably very busy. If you haven't heard back from them, send the following reminder:
Hi {{name}},
Have you had time to look at The PPC Hub membership I sent you?
I really believe it will benefit our agency as a whole.
Here's the link for the full details: https://www.ppcmastery.com/hub/agency/owner
And here's a summary of the key benefits for our agency: https://bit.ly/ppchub-agency-summary
Kind regards,
{{your name}}
Frequently asked questions.
Your manager/boss might ask how this course aligns with your role, goals, and agency growth. Here are some answers you can use as a starting point. Feel free modify them based on your circumstances.
For more questions, check out our complete FAQ. And if you have any other questions, feel free to send an email to [email protected] — we'll help you out as soon as we can. See you in The PPC Hub!
