TPE #28: write video ad scripts with ChatGPT

Read time: 4 minutes

We’re excited to share a golden nugget with you that we haven’t shared before: templates you can use to let ChatGPT write video ad scripts for you.

This will literally save you a LOT of time and money.

If you’re running YouTube Ads or Performance Max campaigns, you need good videos to get good performance.

The quality of your video directly determines your results.

And you need a good script to make this work.

Most people mess this up and have terrible videos.

So they either fail or hire a video ad agency to write their ad scripts.

The problem: they are super expensive.

What if we told you, you can use ChatGPT to write your ENTIRE video ad script for you?

... For free.

... Within 10 seconds.

All you need is a good prompt! In this newsletter, we’ll give you 3 prompt templates you can use to instantly generate as many video ad scripts as you need.

Overview of the strategy

ChatGPT is revolutionizing everything, including content and ad creation. When used correctly, AI can speed up your creative processes X100.

This is the strategy:

1. Let ChatGPT take on a role
2. Give context to your prompt
3. Ask for marketing angles
4. Ask for a video ad script
5. Ask for iterations
6. Create the video

Using ChatGPT correctly can speed up your creative processes by 100X.

This is not just theory. We showed this strategy first to the students of our Google Ads Masterclass (2 weeks ago). Thuha Wright, one of our most engaged students, has already applied the learnings and created her first YouTube Ads video script with ChatGPT! Amazing right?

Let’s dive into each step, and then we’ll share the full templates you can copy paste to create your own video ad scripts within minutes.

Step 1: Let ChatGPT take on a role

The first step is to ask ChatGPT to take on a role. Here’s an example of what to put in your prompt:

“Act like you’re a video specialist for YouTube Ads with advanced direct-response copywriting skills.”

Step 2: Give context your prompt

Then, you want to give context to your prompt so ChatGPT knows what to generate. An example:

“You’re writing a video script for an e-commerce brand called Ring (www.ring.com). Ring sells video doorbells to keep your home safe, and to see who’s at the door at all times.”

Step 3: Ask for marketing angles

Lastly, ask for what you want. Be specific. An example of an ask:

“Give me a list of 5 different marketing angles to approach in video ads for Ring. Formatted in a table.”.

You will now get 5 (or more) different marketing angles. This serves as the basis for your video script that you will generate in the next step.

Here’s the entire prompt example:

"Act like you’re a video specialist for YouTube Ads with advanced direct-response copywriting skills. You’re writing a video script for an e-commerce brand called Ring (www.ring.com). Ring sells video doorbells to keep your home safe, and to see who's at the door at all times. Give me a list of 5 different marketing angles to approach in video ads for Ring. Formatted in a table.”

Check out the output generated by ChatGPT:

This is amazing, because you can now use thew marketing angles to draft ideas for your ads. But we’re not done yet. Let’s move on.

Step 4: Ask for a video ad script

The next step is to ask for a video script for one of the marketing angles. An example:

“Write a script for a 20-second video ad for angle number 2 (convenience). The undertone should be funny so the video should be entertaining.”

Look at what ChatGPT cooked up in a few seconds:

Boom, an entire video ad script. Crazy, right? Now is this perfect? Definitely not. But it helps you speed up the process of writing scripts and creating ads.

The next step is to ask for iterations. Let’s look at how that works.

Step 5: Ask for iterations

As we said: the script is not perfect. So you need to aks for iterations. You can ask for new hooks, new CTAs, different storylines, different tones of voice based on a specific audience and so much more.

The sky is the limit.

Some follow-up prompt ideas:

• “Add a CTA (20% off until Friday 11:59 PM).”
• “Can you make this more relatable to an audience of Gen Z?”
• “What can be improved about this video script?”
• “Give me 10 more ideas.”

This is not a finite list, but just inspiration to get your creative juices flowing (faster). Just insert these follow-up prompts, and see how ChatGPT improves your video ad scripts.

Step 6: Create the video

The last step is to rewrite and finalize the video ad script so that it works for your brand. All you need to do then, is create the actual video.

Easy as that! Fast, simple, free.

Bonus: 3 ChatGPT prompt templates to create video ad scripts within minutes

Here are 3 prompt templates you can use straight away to create video ad scripts with ChatGPT. Fill in the {{templatized pieces}} and copy-paste the prompt.

Prompt template 1: get ideas for different marketing angles

Act like {{relevant role}}. You {{do action}} for {{type of brand or business}} called {{brand name}} {{(website URL}}). {{Brand name}} sells {{product}} for {{target audience}}. Give me {{# of output}} for {{type of campaign/ad}}. Formatted in {{output type}}.

Example:

Act like you’re a video specialist for YouTube Ads with advanced direct-response copywriting skills. You’re writing a video script for an e-commerce brand called Ridge (www.ring.com). Ring sells video doorbells to keep your home safe, and to see who's at the door at all times. Give me a list of 5 different marketing angles to approach in video ads for Ring. Formatted in a table

Prompt template 2: ask for a video ad script based on one of the marketing angles:

Write a script for a {{#-second ad type}} for {{marketing angle}}. The undertone should be {{tone of voice}} so {{details}}.

Example:

Write a script for a 20-second video ad for angle number 2. The undertone should be funny so the video should be entertaining.

Prompt template 3: ask for a video ad script directly without getting marketing angles first

Write a script for a {{#-second ad type}} for {{type of brand or business}} called {{brand name}} ({{website URL}}). {{Brand name}} sells {{product}} for {{target audience}}. Use {{extra information such as marketing angles}}: Show {{details about extra information}}.

Example:

Write a script for a 20-second YouTube ad for an e-commerce brand called Ring (www.ring.com). Ring sells video doorbells to keep your home safe, and to see who's at the door at all times. Use the following marketing angle for the script: home security. Show why Ring video doorbells are the best solution to secure your home.

In conclusion

ChatGPT is revolutionizing everything, including content and ad creation. When used correctly, AI can speed up your creative processes X100.

Recap of the strategy to create video ad scripts with ChatGPT:

1. Let ChatGPT take on a role
2. Give context to your prompt
3. Ask for marketing angles
4. Ask for a video ad script
5. Ask for iterations
6. Create the video

There are a ton of other ChatGPT use cases for Google Ads. Do you want us to dive deep on those in future issues of The PPC Edge? We have some advanced prompts for RSAs, ad copy, competitor + keyword research, and so much more.

AI is taking over. Don’t get left behind. Adapt fast to stay ahead of your competition.

Thanks for reading - we’ll see you again next week!

Cheers,

Bob & Miles

p.s. we showed this strategy first to students of our Google Ads Masterclass. We decided to run it again in March. It’s a 4-week program with 8 LIVE workshops, to upgrade your Google Ads skills in just 30 days. We go deep on advanced topcis like conversion tracking, Performance Max, RSA testing, advanced experiment ideas, and so much more.

Does that sound interesting to you, consider enrolling here. Be sure to check out our testimonials - people loved it.

Hope to see you at the March Masterclass!